Eluxier

Eluxier is a Skin care brand from India based in Banglore. They want to make a positive contribution to the world. To be a different model, concerned about society, environmentally responsible and underlined by a sustainable product.

 

After the research phase, the approach emerged from the recurring themes of "creativity" and "transperent beauty" that came up during conversations with Eluxier. Our starting point and seed of the identity, "typography".

 

We created a solid reticulated anchor point whose components form the visual root from which the identity can be reinvented year after year.

 

Using a modular graphic system, and a logo display that works through multple formats, we developed the visual concept reflecting Eluxier's values, translating them into intelligent objects that would last over time.